About Alvar

Alvar Pet is a Helsinki-based startup on a mission to offer healthy and needs-based nutrition to dogs.

This is Alvar’s story.

Hi, how nice that you found your way to our corner of the internet! 👋🏼 We (co-founders Ilari, Henna & Hanna) founded Alvar in 2020 to solve a problem very close to our hearts. 

We wanted to offer dog owners a healthy, high-quality and sustainable option that operates and produces locally and knows their customer, the dog, better than anyone else. Alvar Pet got its name from Ilari’s dog, Alvar (the handsome chap in the picture above). 

What we do is we develop dog nutrition and tailored meal plans, that match each of our furry customer’s individual needs: life stage, lifestyle, special needs. 

In April 2024 we took a big step forward on our journey, when we acquired another Finnish e-com company, Kivuton. Together we’re building the Nordics’ leading e-tailer focused on your pet’s health. 

Welcome to our pack! Get started by creating a meal plan tailored to your dog’s needs. 💚

Our team

Ilari

Co-founder & CEO

Henna

Co-founder, Vet, Head of R&D

Hanna

Co-founder & CMO

Sara

Expansion Lead

Olli

Growth Hacker

Riina

Partnerships Coordinator

Mike

Developer

Hannu

Developer

Wilma

Customer Care Specialist

Marikki

Customer Care Specialist

Reach us? Our emails follow the format firstname@alvarpet.com.
Join us? As a growth company we recruit regularly.
Feel free to send your open application to hello@alvarpet.com.

 

Our values

Change-seeking
Things should change, and everything we do targets that.

Transparent
Contrary to industry standards, we want to tell everything.

Puts pack first
We strive to take the best care of our pack – team and pupstomers.

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