We are on a mission to minimise the carbon paw print.
Did you know that if dogs formed a country, they would be the most meat-consuming nation in the world? About half of a dog’s climate impact is caused by the food. That’s why we’ve started with nutrition.
Food for your Conscious Pup
Tailored to meet the needs of your dog and our planet, Alvar’s zero-CO2 diet is as delicious as it is sustainable.
More in our latest sustainability report:Read the report
Why does your dog’s carbon footprint matter?
There are as many as 900 million pet dogs in the world, and about 700,000 in Finland alone.
Most of a dog’s carbon paw print is due to its food. A dog eats about half as many calories as the average person, but the amount of energy intake from animal feed is just as high.
People are ready to invest in dogs: the amount of money spent on pets has doubled in the last ten years, to more than 1.2 billion euros per year in Finland alone. Caring for dogs is a good thing, but the growth of the industry trends is concerning. Dogs are fed with foods that contain unnecessarily much meat, and the foods are marketed as “human grade”.
Climate actions are not only the responsibility of the dog owners, and we shouldn’t feel guilty for owning one. We want to create a service for climate-friendly pets – and we need you onboard to show the industry and decision-makers that there is a demand for more climate friendly alternatives.
Alvar’s approach to the zero carbon paw print
We at Alvar believe that owning a dog should not be a choice against the climate. To achieve our mission, we need to lead the transition to more sustainable industry.
We have designed both our products and our business model carbon neutrality on mind. Reducing emissions takes place in every aspect of our operations with the principle of avoid-reduce-change-remedy.
Ingredients & Materials
We choose our ingredients and materials based on functionality, quality and very importantly, their carbon footprint.
We choose partners that share our commitment to sustainability. We prioritise suppliers that are transparent about their sourcing and production practices.
Packaging choices play a key role in our sustainability mission. Our packaging design aims at ensuring product safety with low carbon, renewable and recyclable materials.
We partner with the Finnish Nordic Green Solutions Compensation Operator. They compensate by extending the carbon sequestration cycle of Finnish forests and afforesting new forest areas.
Sustainability is at the core of our business
The purpose of the company’s operations is to generate profit for shareholders in such a way that the company’s decision-making takes ecology and ethics into account.
Alvar’s profitability and growth will never be at the expense of the environment – it is dictated in our Articles of Association.
Our ambitious work towards minimising the carbon paw print is a continuous progress.
Alvar’s impact in brief
3 084 805 kg CO₂e
182 628 kg
food waste saved
textile waste saved
518 400 kg CO₂